A makeup artist is someone who uses cosmetic techniques and processes to create beauty upon the human body. In its simplest form, it enhances a person's appearance, bringing out color and features and hiding or smoothing out flaws, using cosmetic products. At its most extreme, makeup artistry creates imaginative characters and special effects for films, television, photography and theatre.
There are two main categories of makeup artist. Cosmetic or fashion artists range from the clerk at the store makeup counter to the artist who prepares fashion models for photo shoots. All sorts understand not only how to make their subjects look their best, but they also usually understand how makeup works in relation to lighting and photography, as they are increasingly in demand for weddings, fashion shoots, corporate headshot photography, and other special events that will be photographed or recorded.